Online Video Content Management

Video Content is currently one of the best content marketing techniques and is becoming more and more powerful. You can see how YouTube is very successful due to Video Content. You can nowadays create a business empire using Video Content as the main type of content.

Get the Tools

You don’t need to spend a lot on the right tools to make entertaining and engaging videos for your marketing contents. But it is recommended to spend for providing adequate lighting and sound as this will increase the quality of your videos. You can even use your iPhone or Ipad to create outstanding videos.

No One Hit Wonders

Creating only one video isn’t enough. You may consider creating regular video series as part of your blog. Having video series will encourage more viewers to view your videos than only creating one. Of course this would take time as the viewers will not be coming in right away. You just need to create your video series on regular basis to further enthusiast frequesnt viewers on getting to your blog and see what’s new.

Shorter Is Better

It is recommended to make your videos as short as three minutes to increase the engagement of your viewers, unless you have really high quality images and sound to match the length of your video. If you have something long to say, consider breaking them to make them as video series talking about one point on each video.

Repurpose Content You Already Have

You don’t need to reinvent the wheel for your first video. Instead, use some content that you already have. For example, if you have a how to blog post, then consider doing a short video or video series talking about it. If your how to blog talks about five points, consider creating a new video for each of these points, which implies making five videos for this particular blog post. Using visuals outside of your face is a good idea, to make it more interesting.

Leverage Events (Online and Offline)

You may even consider recording an event such as an in-person interview, conference, or an online webinar as you may need to use it later. Break the recording into short video series as well as adding in some visuals to make it more engaging and interesting for the viewers.

Outsource

If you’re not good with editing videos or creating them in a specific format to be viewed by most browsers including mobile devices, then consider outsourcing them to someone professional. You would just need to provide them the raw videos and they’ll break them down into video series and make them more professional.

You can even hire local people to record for you

Depending on your budget, you can even hire local people to record for you. But, at the end of the day, producing a very professional video sounding and looking costs much less than what you think it will for your content marketing needs.

Don’t just try to become perfect. Even YouTube isn’t perfect and look at how popular they are. Not only YouTube, all other popular websites aren’t perfect. As long as you have something interesting and engaging to show to your audience, you’ll see success using video as one of your content marketing tactics.